Privacy Policy

Who We Are

We (or 'us') means Old Kiln Museum Trust trading as “Rural Life Living Museum”, a registered charity - number 1200370.

We are registered with the Information Commissioner's Office as a data controller.

We are committed to protecting your personal information and privacy. This Privacy Policy describes exactly how we collect and use your personal information.

This Policy and any other documents referred to in it, sets out the basis on which we will process any personal data we collect from you or that is provided to us by yourself or other sources. This Policy sets out rules on data protection and the legal conditions that must be satisfied when we obtain, handle, process, transfer and store personal data.

We may update this Privacy Policy from time to time so please check back periodically. We will notify you of significant changes by placing a notice on our website.

By contacting us, using our services or visiting our website you're agreeing to be bound by this Policy.

If you have any queries about this Privacy Policy, please contact us at:
info@rural-life.org.uk

We can also be contacted in writing or by telephone at:
Rural Life Living Museum, The Reeds Road, Tilford, Farnham, Surrey, GU10 2DL
Telephone: 01252 795571

Your Privacy

In the UK, data protection is governed by the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

We will always comply with the UK GDPR when dealing with your personal data. Further details on the UK GDPR can be found at the website for the Information Commissioner (ico.org.uk). For the purposes of the GDPR, we are the “controller” of all personal data we hold about you, and our Museum Director is our Data Protection Manager.

Everyone has rights regarding the way in which their personal data in handled. During our activities, we will collect, store and process personal data about our customers, suppliers and other third parties, and we recognise that the correct and lawful treatment of this data will maintain confidence in the organisation and will provide for successful business operations.

Your personal data, which may be held on paper or on a computer or other media, is subject to certain legal safeguards specified in the above legislation.

How do we collect personal information?

We collect personal information about you when you interact with us for example when you visit our website, register for our newsletter, book tickets to events or when you donate to an appeal or campaign managed by Rural Life Living Museum.

What personal information do we collect?

Personal information we collect about you may include your name, postal address, email address, phone numbers either directly when you contact us, or when you buy digital tickets from the online ticket management platform we use or when you donate money via the online donate platform we use.

We may also collect information about how our website is used and track which pages users visit. We use this information to monitor and improve our website. Where possible we use anonymous or aggregated data that does not identify individuals.

Personal information that may be collected by the ticket management platform and donate platform or us may include:

• your name and title
• gender (where you choose to provide this)
• date of birth
• postal address, email address and phone number
• family and spouse/partner details, relationships to other donors and/or members and patrons
• current interests and activities
• ticket purchase and event registration/attendance
• payment card data
• online retail purchases
• contact preferences
• information on any donation that you make to the museum including Direct Debit and bank account information where applicable
• Gift Aid status
• details of correspondence sent to you, or received from you
• employment information and professional activities
• where relevant, selected media coverage; and
• any other information provided by yourself at the request of the museum.

We process personal data for the purposes of providing the service that you have signed up for. We confirm that any personal information which you provide to us and any user information, from which we can identify you, is held in accordance with the registration we have with the Information Commissioner's Office.

Where we use third parties, we require them to adhere to appropriate controls to protect personal information.

When you access our website, we will collect the following kinds of information from visitors:

• Your personal details through registration and site usage information, using “cookies” and page tagging techniques. Cookies enable our system to recognise your computer and allow us to see how you use the website.
• When you register on this website, we may ask you to input information such as your name, e-mail address, billing address, delivery address, membership forms, fundraising responses, telephone number, product selections, credit card or other payment information and a password.
• We may also collect information about where you are on the internet (e.g. the URL you came from, IP address, domain types such as.”co.uk” and “.com”), your browser type, the country you accessed the site from, the pages of our website that were viewed during your visit and any search terms that you entered on our website (“User Information”). We may collect this information even if you do not register with us.

How we collect your information?

We may collect your information in several different ways:

Most of the information we hold is provided directly by you. For example, you may give us your information to purchase a ticket or to sign up for one of our events, request our newsletter, donate, or purchase something from our shop. We will also collect your information if you email, phone or write to us.

You may also have provided us with your information if you are a volunteer, trustee, patron or any other type of supporter or member.

Depending on your privacy settings, we may also collect information about you from your interaction on one of the Social Media platforms we use; for example if you post on our Facebook or Instagram pages or visit our other social media channels.

How do we use personal information?

We use the personal information collected from you for these purposes:

• To enable visitors and Annual Pass holders who have opted to do so, to be kept informed about upcoming events and news about the museum.
• To keep Patrons who have opted to do so, up to date with news and activities at the museum.
• To administer visitor attendance at events.
• To run and administer our museum.

We will only use your information for these purposes, and we will never pass your information on to third parties for marketing purposes.

Lawful basis for processing your personal information

Under Article 6 of the General Data Protection Regulations (GDPR) our lawful basis for processing and holding personal information is 'legitimate interest' as it is necessary for Rural Life Living Museum to use this information in order to provide you with our services.

Fair Processing Notice

Our Fair Processing Notice covers the kind of information we use, what we use your Personal Data for, how we process and protect your information.

Rural Life Living Museum's Registration as a Data Controller.

Rural Life Living Museum is registered as a Data Controller with the Information Commissioner's Office (ICO).

Do we provide information to other parties?

We will never sell your data to any third party nor will we share your details with other entities for marketing purposes.

We will only share information with other organisations where we have your permission to do so in accordance with this Privacy Policy or where it is necessary for a legitimate reason connected with the services we offer, or where it is required by law or regulation.

Sometimes, we may need to share your information with a small number of trusted partners (service providers, agents and affiliated companies) but only for the purposes outlined above (e.g. a supplier that processes donor forms or a supplier that processes payments securely). Where we use third parties, we require them to adhere to appropriate controls to protect personal information.

Your Choices

You have a choice about whether you wish to receive information us. If you do not want to receive direct marketing communications from us, then you can select your choices by ticking the relevant boxes situated on the forms where we collect your information.

You can change your communication preferences at any time by either:

1. Changing your preferences using the unsubscribe and preference options on email correspondence
2. Contacting us at info@rural-life.org.uk

Gift Aid

Some donations you make through Rural Life Living Museum's products and services will be eligible for Gift Aid and we claim Gift Aid on your behalf.

For Rural Life Living Museum to claim Gift Aid on your donation, you must currently pay Income Tax equal to or more than the amount of tax which will be reclaimed on your donation. The payment of other taxes such as Council Tax and VAT does not qualify.

As part of this process Rural Life Living Museum is required to submit your details including your address to HMRC, and in asking us to make a Gift Aid claim you are giving us permission to use your personal details in this way.

Data Security

We are committed to keeping your personal information safe and secure and we have security policies and technical measures in place to help protect your information.

We will put in place procedures and technologies to maintain the security of all personal data from the point of collection to the point of destruction. Personal data will only be transferred to a data processing company if they are approved by us and agree to comply with these procedures and policies, or if they put in place adequate security measures.

All our employees and the employees of any subcontractors who process data on our behalf are obliged to comply with our strict information security procedures.

Where your data is held

Your personal data is held on secure servers operated by agencies contracted by us. We do not transfer your data outside the EEA.

Cookies

Cookies are small text files stored on your device when you access most websites on the internet or open certain emails. Among other things, cookies allow a website to recognise your device and remember if you've been to the website before. We use the term cookie to refer to cookies and technologies that perform a similar function to cookies (eg tags, pixels, web beacons, etc). Cookies can be read by the originating website on each subsequent visit and by any other website that recognises the cookie.

We use these to improve our user's experience of our website, temporarily store data and understand the parts of the website that users are visiting.

We use cookies to make our website easier to use and, to support the provision of information and functionality to you.

Cookies are also used to help us gather statistics on the use of our website anonymously, as well as to provide us with information about how the website is used so that we can make sure it's kept as up to date, relevant and error free as we can.

By using our website you agree to our use of cookies, including setting and reading cookies on your device. You can choose to restrict or block cookies through your browser settings at any time. For more information about how to do this, and about cookies in general, you can visit www.allaboutcookies.org and www.youronlinechoices.eu

Whilst certain cookies may be set as soon as you visit a website, you can remove them using your browser settings - but this may impact the functionality or performance of the website.

Please note that third parties (including, for example, advertising networks and providers of external services like website analysis services) may also use cookies, over which we have no control, although we may receive services from these third parties (including, for example, for targeted advertising purposes and website analytics).

How you can update your information

The accuracy of your information is important to us. We're working on ways to make it easier for you to review and correct the information that we hold about you. In the meantime, if you change email address, or any of the other information we hold is inaccurate or out of date, please email us at:
info@rural-life.org.uk

Subject Access Requests

You have the right to request a copy of the information we hold about you; we reserve the right to charge a small fee (no more than £10) for information requests in order for us to cover our costs in providing you with details of the information we hold about you especially where the request is deemed to be excessive, repetitive or unfounded.

Before we can assist with your request, we need you to confirm your identity and what data you require. Please email us at info@rural-life.org.uk with this information to start a subject access request.

Complaints

In the first instance, you should contact Rural Life Living Museum using our standard complaints procedure.

If you remain unhappy with our use of your personal data, you have the right to complain to the Information Commissioner's Office. We would encourage you to contact us in the first instance so we can attempt to resolve any concerns.

Any questions about the operation of this policy or any concerns that the policy has not been followed should be referred in the first instance to the Museum Director at info@rural-life.org.uk

Date of last revision: 6th August 2025